Why Your Business Needs a Corporate Video
Your business deserves all the attention it can get, and what better way to connect with your customers than with a video? If a picture is worth a thousand words, a video is worth a thousand pictures
A corporate video can bring out your personality more than text can on a website - videos can capture your energy, it can show how happy your workers are, and it can show the difference between you and your competition. Just putting text on your website won't do it - seeing is believing! And video is how to show it off.
Showing your products or services in action is the best way you can connect and drive traffic to your site. A reputable corporate production company can film your actual customers using your products or even stage a recreation and show off the real benefits of using your products. As time goes by, you could create a full library of your products and services all neatly organized by categories on your website, which in turn will drive more traffic to your website and have you ranking high on search engines.
But be careful, most businesses fail to have a professional video produced so don't do it yourself as its a sure giveaway of low product value. Most people subconsciously disconnect with a badly made video. Some business owners make the biggest mistake by thinking they can get them selves a cheap camera and produce their own video. Unless you are in the business of video production, then don’t attempt to do it yourself, it only cheapens your product or service and people get a subconscious feeling of your product being inferior. These days to commission a professional videographer to produce great corporate videos is more affordable than ever, so have a professional do the job for you and your customers will associate your high quality videos back to your products or services.
A professional corporate video with engaging visuals and a nice script can capture the attention of your audience immediately. So why not help your audience retain the information with a cool corporate video. The average person retains only 10 percent of what they hear, but 50 percent of what they see according to a study by Wharton Research Center. If the customers likes your product, then they’ll share your video.
According to Video Rascal, 85 percent of people are more likely to buy a product once they see an accompanying Corporate video. Videos help business owners keep tally of how many visitors could become actual customers.
Part of Google’s algorithm for ranking high on search engines is the amount of time visitors stay on your website, because of this fact online video is seeing an explosive growth. Corporate videos have become extremely popular because they are affordable and effective in growing ones business. This makes Corporate videos an excellent marketing tool.
Websites with text and images rank relatively low in Google search, but sites with videos rank a lot higher. A corporate video will get your customers attention and have your website increased in SEO.
Text can be a hit or a miss as there are so many ways your customers can interpret what they read. But corporate videos take much of the guess work out of the equation. Explaining everything from basic functions of a product or service to the most advanced functions that sometimes words cant explain. Your customers have a better idea of your product once they see and hear it properly explained. A professionally produced corporate video could be the difference of customers choosing you over your competitors.
Best of luck - John